Buyology: Truth and Lies About Why We Buy

Buyology: Truth and Lies About Why We Buy and the New Science of Desire - Martin Lindstrom I started reading this, and I just could not get into it. I guess I was not in the mood to read about neuromarketing studies no matter how compelling the findings may be (at least according to the author). The book may be interesting to someone else, but it certainly did not grab or keep my attention.